What separates successful and unsuccessful e-commerce businesses is a storefront that customers trust and a properly optimized store design that leads visitors to purchase. Our recommendation is going with an online store through Shopify because it is the simplest and most robust platform to use.
However, without exceptional products with exquisite designs that showcase the heart of your brand’s personality, you’ll have nothing to optimize or market around. In order for you to set yourself up for success and to sustain a growing audience of loyal customers, your unique designed goods need to create a following and build a movement.
Your designs showcase your individual brand and should set you apart from all your competitors. Understanding the fundamental reason people are attracted to your brand is essential to discover, and should be the basis for each type of design you create.
With your store optimized and stocked with your unique and creative products, it’s time to learn how you use the right marketing strategies to build traffic and increase conversions. Take the time to understand your audience and gain deeper insight into their interests and behaviors which will help improve your ad performance and increase ROI. It’s important to keep in mind the entire customer journey and how these channels all work in unison in order to persuade your visitor to becoming a buyer.
For an in depth look into these topics, loads of great info and resources, definitely check out our comprehensive new ebook: "How to Launch an Ecommerce Store Without Losing Your Shirt."